How to Start Selling Online

How to start selling online-featured

Start Selling Online. Here’s how you join the e-commerce revolution.

  • Online product sales may be started in a number of ways. Use a marketplace, an e-commerce platform, or include a shopping cart into a current website, as examples.
  • Marketplaces like Etsy and Amazon Marketplace are accessible, cost-effective solutions for new vendors.
  • With built-in capabilities to help you take payments and handle inventory, e-commerce platforms make it simple to swiftly set up an online business.
  • This article is for those who desire to sell things online as well as company entrepreneurs.

It takes more than just building a website and adding product photos to sell products online. You need drive, knowledge, and marketing prowess to succeed. The good news is that you may use a variety of solutions to support your online store. To find out all you need to know about operating an internet store, keep reading.

How can you begin an online business?

You must have a strategy for how you’re going to accomplish it successfully before you can begin selling online. Throwing random things on a website or online marketplace and hoping for the best is the easiest way to fail.

According to Mike Nunez, the owner of Tilde Enterprises, “a solid e-commerce firm is a cross section of two professions.” You are excellent at it and have a lot of enthusiasm for it.

Nunez cited Beverages Direct as an excellent example, an internet retailer that specialized in root beer and hard-to-find beverages. The proprietor was able to offer a degree of knowledge to his store that others couldn’t since he really loved root beer. Find your uniqueness and do what you love; that’s business, said Nunez.

Once you’ve decided on the product or things you wish to offer, you can start working on putting up your online store. To begin selling online, do the following actions:

1. Give your company and website names.

A close second to the items you offer is the titles of your website and domain. You want it to be simple for prospective consumers to locate you online, and you don’t want people to type your name improperly into voice assistants like Alexa or spell it wrong in search searches. If you currently operate a physical shop, the name of your online company should be the same. The domain name (URL) and name of the website should ideally coincide.

2. Select the location.

Using an e-commerce platform or online marketplace, such as Etsy or Amazon Marketplace, which aids small companies in setting up shop and starting to sell their wares, makes selling a product online simpler. You may also build standalone online shops on your own website.

3. Select the payments you will accept.

Depending on how much effort you’re prepared to put in, accepting payments via your internet business might be simple or hard.

If you run your own website and wish to accept payments, you may add a shopping cart, a payment page, or a payment form by working with one of the finest payment processors. When a client makes an online purchase, an outside entity known as a processor manages the payment transaction. The payment processor instantly connects with the customer’s bank and your shop to confirm there are sufficient funds to execute the transaction. In order to prevent the use of a fraudulent payment method, security measures are also utilized.

Your current payment processor should be able to handle your online sales if you currently take credit cards in your physical business. Additionally, if you entered into a contract, you could be legally required to utilize that business as your online processor. Square, Stripe, and PayPal are three well-known payment processors for internet companies.

Payments are often integrated if you utilize an e-commerce platform like Shopify. You can work with a third-party payment processor on certain platforms, but there can be an additional cost.

The more payment options that are accepted by your online shop, the better. Credit and debit cards must be accepted without a doubt, but you should also take electronic payments like Apple Pay and Google Pay.

According to Tory Brunker, senior director of commerce product marketing at Adobe, “you need to take more than credit cards” when operating an online business. “We advise using PayPal and a few of the other widely accepted payment options.”

4. Calculate the shipping.

Free shipping and quick delivery have become standard thanks to Amazon, but not every e-commerce site can afford to use the vendor. It’s critical to calculate shipping costs and how they will affect your profitability before announcing pricing. It requires careful balance since you don’t want to lose a transaction because shipping is too costly, but you also don’t want to break even because you offered free delivery to everyone.

You must discover a method to constantly outperform expectations and provide value, according to Brunker. “Attracting and retaining consumers is vitally essential, especially at this point when people prioritize ease and quickness.” Common E-Commerce Challenges Businesses Face is a similar topic to read.

5. Spread the word about your web shop.

Even the finest e-commerce website in the world is useless if no one knows about it. Social media channels are excellent places to spread the word about your company since effective online selling relies heavily on brand promotion. You may read our guide to utilizing Pinterest, get an overview of using Instagram, and find out all you need to know about the largest platform of them all in our Facebook business guide in addition to learning how to use Twitter for business.

Which online selling systems work the best?

Online sales include a wide range of options. You may utilize an e-commerce platform, participate in an online market, or include a shopping cart into your website. Depending on how long you’ve been in company and what your business objectives are, you may need to make a specific decision.

When you’re not ready to start a small company, there are several markets to pick from, according to Meghan Stabler, senior vice president of BigCommerce. “You may choose an e-commerce platform after you’re a small firm and have a distinctive range of items you wish to offer online.”

A shopping cart may be used to create a web store on an existing retailer’s website, but if time is of the concern, an e-commerce platform will get you up and running more rapidly. You might even choose two or more solutions, such using an online marketplace in addition to running a store on your own website.

What are some well-known online marketplaces?

There are several online stores where you may sell your goods. The top three choices are shown below.

The Amazon Market

Amazon has an online marketplace where companies may sell goods to its 147 million Prime subscribers in the United States. Amazon charges you a monthly fee as well as a per-item referral fee in return for such access. Online retailers may pay an additional fee to have Amazon handle delivery.

  • The monthly fee for Amazon’s Professional selling plan is $39.99.
  • Each product sold under the Individual Selling Plan costs $0.99.
  • A per-item referral fee is also included; it is determined by the product type.


Etsy, which caters to vendors of handmade goods including crafts, jewelry, and other products, has grown into a sizable industry, giving vendors access to more than 40 million customers.

  • The listing cost on Etsy is 20 cents per item. Listings are available until they sell or expire after four months.
  • Additionally, there is a transaction charge of 6.5% and a payment processing cost of 3% + 25 cents in the US. The cost of processing payments varies in other nations.
  • Etsy takes a percentage of any sales you earn as a result of one of their off-site advertisements. If you earned less than $10,000 in Etsy sales in the last 365 days, this reduction is 15%. If your sales within the preceding 365 days surpassed $10,000, the proportion reduces to 12%.

Market at Walmart

Walmart Marketplace, which caters to more established retailers, puts your goods in front of millions of prospective buyers. Walmart, like Amazon, provides fulfillment services and verifies companies before adding them to its marketplace.

  • Per product, Walmart Marketplace levies a referral fee. Depending on the kind of goods, the charge varies.
  • On clothing, accessories, baby gear, cosmetic goods, and books, Walmart gets a 15% cut. Consumer goods including cell phones and cameras are subject to an 8% charge.

What prominent e-commerce platforms exist?

E-commerce platforms make it simple for company owners to launch an online store. Additionally, these platform managers assist retailers with managing inventories, listing and selling their goods, and accepting payments. Here are two well-liked choices:


Shopify is a leading e-commerce platform that has more than 1 million users and provides a comprehensive range of services. Online stores, social media platforms, marketplaces, and management of product inventories, payments, and delivery are all options available to retailers. Shopify bills customers on a recurring basis.

  • The $9/month Lite plan is intended to work with an already-existing website. You’ll need the Basic plan or above to get the full platform experience.
  • The Basic plan is $29 per month, followed by Shopify, a midrange option, which is $79 per month.
  • The monthly fee for the Advanced plan is $299.


Another popular platform for online shopping is BigCommerce, which enables you to build a beautiful online store and even manage your social media advertising. Its price is similar to that of Shopify.

  • The monthly pricing of the entry-level Standard plan is $29.95, the midlevel Plus plan is $79.95, and the top-tier Pro plan is $299.95.
  • There are no transaction costs, unlimited storage, bandwidth, and staff accounts across all tiers.

What things may be sold profitably online?

Not all internet retailers are passionate about the goods they provide; many capitalize on a fad or market accessories to a hot product. Some business prospects are seasonal, while other lucrative goods are related to the news.

Take the COVID-19 epidemic as an example. Because many individuals are still working from home and are concerned about their health, this pandemic has raised the appeal of specific product categories. Brunker said that loungewear and medical supplies are now quite popular. “We’re [observing] a spike in products that help consumers feel comfortable at home.”

According to Brunker, there is also more demand for home renovation supplies, exercise equipment, and housewares, notably dcor.

What are the advantages of internet selling?

All sizes of merchants must now have an online presence in order to compete in the market.

Online presence for small firms is crucial, according to Stabler. “You must reach your customers wherever they may be if you want to not just survive but prosper. There is a chance for small firms to expand internationally unlike anything they have ever done.

There are many more justifications for going online with your company. The top nine are shown in the following list.

1. Lower start-up expenses

Anyone who manages a physical shop is aware of the expenses related to daily operations, such as rent, utilities, and salaries. However, when you open an online shop, you won’t have to deal with a landlord, an energy bill, or employing people to handle cash registers, stock shelves, or run the business.

Sure, it takes money to put up a website and accept payments online, but these expenses are often far lower than those associated with brick-and-mortar locations.

2. Freedom of movement (or stay)

You are not confined to one area when you sell goods online. You may sell to clients locally, nationally, and even internationally thanks to your online business. For instance, you are not needed to a shop on the shore; you can sell surfboards from your warehouse in Indiana. To continue doing business, all you need is access to the internet, email, and phones.

3. A wider consumer base

When you purchase online, there are no obstacles to entry. A small company owner has a great potential to connect with a vastly expanded audience as a result. International shipping may be more expensive, but selling online may expand your customer base and increase revenues.

4. Scalability

Both the internet and an online shop are quick. Since e-commerce is conducted digitally, it is extremely simple to keep track of which things are sold, determine which ones are successful, and add and delete items as needed in real time.

5. 24-hour sales

Since the internet is constantly active, your company is always open. Orders may still come in while you’re sleeping. Due to the lack of client downtime, this might increase sales and boost earnings.

6. Increased profits

You may sell your things online for less money and yet turn a profit since you don’t have the overhead costs of a physical business. Your margins often increase when you sell online since the overhead costs are lower.

7. Tracking of sales and shipments

It’s simple to keep track of your online sales thanks to analytics software, inventory management, and logistical systems. That may help you decide what to sell, how to enhance client interactions, how much to charge for your goods, and how to monitor delivery rates—all of which will increase efficiency and your bottom line.

8. A more widely used sales channel

According to Morgan Stanley, the e-commerce industry increased to account for 21% of sales in 2021, up from 15% in 2019, maybe in part as a result of the COVID-19 epidemic. It is anticipated that the e-commerce industry would increase from $3.3 trillion in 2022 to $5.4 trillion in 2026. A huge, expanding audience is still another benefit of selling online, as this prognosis implies that consumers are doing more and more of their buying online.

9. A simpler switch from advertisements to shopping

Let’s imagine a consumer sees an advertisement for a nearby business in their neighborhood newspaper or on a local TV station. Then, when the shop is open, the customer must schedule time to get there. Online sales eliminate that difficulty. Since you sell online, you’ll do the majority of your advertising there. Customers may visit your website right away by clicking your adverts. This implies that you can entice customers before they choose to purchase somewhere else or not at all.

Online sales aren’t simply simple; they’re becoming the norm.

Setting up an internet business doesn’t require much effort, and after you’ve done that, you’ll probably find e-commerce to be quite helpful. You may do business entirely from your home and at anytime, anyplace. Online purchasing is fast becoming the go-to method for many consumers due to its ease. When you sell online, you may grow your company by reaching people where they are searching for you. Make sure you carefully review these internet business regulations.

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